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Eddie George is a Heisman Trophy winner, former NFL running back and a managing partner and financial adviser for his eponymous financial services business. In this episode of #ThePlaybook, George talks with host David Meltzer about the lessons he learned from football, his father’s influence and how he became involved with World Financial Group (WFG).

George explains how he learned that there are no shortcuts to success in football or in life. He says it took him getting through hard times and taking punches to learn the lessons he needed to be successful.

George and Meltzer discuss the influences their fathers had on their careers, George explaining that his father suffered from substance addiction, serving as a cautionary tale. George sought greatness as a football player to make his father proud.

George talks about how his passion for helping others got him involved in financial services, first as a financial advisor and managing partner of his wealth management business and then as an ambassador and spokesperson for WFG. He says it’s important to understand insurance products as a seller and as a consumer.

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